THE TEAM
LOS ANGELESFOUNDER + EXECUTIVE PRODUCER
Jeru
Tillman.
A producer, entertainment executive and entrepreneur working at the intersection of Black culture, comedy, live events and scalable media.
Across more than two decades, Jeru has produced film, television and major live cultural events, with credits including Back on the Strip, HBO’s All Def Comedy, The Smoked Out Roast of Snoop Dogg and BET’s ComicView: Rooftop Series. At All Def Media, he built the live division to more than $1 million in its first 18 months; earlier, he produced Kobe Bryant’s landmark Chinese Theatre handprint ceremony.
SALES + MARKETING STRATEGY
Marlon
Singleton.
A sales, marketing and experiential strategy executive who turns cultural relevance into measurable brand growth.
Over 15+ years, Marlon has led more than 200 activations for brands including Coca-Cola, Interscope Records and Hartbeat, building on his early success helping break artists and records at Interscope. At Southfield, he leads sales and marketing strategy across the company’s entertainment properties—developing brand partnerships, revenue opportunities and audience-growth campaigns.
UNSCRIPTED PRODUCTION + OPERATIONS
Paul
Watson III.
A production and operations leader who turns creative plans into disciplined execution.
Paul brings hands-on experience across unscripted television, live-audience production and delivery. At Southfield, he oversees the people, systems and workflows that keep productions moving—from preproduction and crew onboarding through taping, logistics and final assets.